Swift filed three trademark applications for her image and voice as AI deepfake scam ads featuring her and other celebrities proliferate on TikTok.
Taylor Swift filed three trademark applications — one covering a signature concert photograph and two sound trademarks for 'Hey, it's Taylor Swift' and 'Hey, it's Taylor.' The filings follow a Copyleaks report identifying sponsored TikTok videos using AI-generated likenesses of Swift, Kim Kardashian, and Rihanna to promote fraudulent rewards programs. The deepfake ads use realistic voice cloning and visual filters to mask AI artifacts. Separately, an Ohio man was convicted under a new federal law criminalizing non-consensual intimate visual deepfakes — the first such conviction.
Voice cloning and visual deepfakes are now sophisticated enough to bypass TikTok's ad review systems at scale. Developers building platforms that accept user-generated video or audio content will face increasing pressure to integrate deepfake detection at the ingest layer — not post-publish. Copyleaks' detection methodology (voice pattern + visual artifact analysis) signals the technical bar your moderation pipeline needs to clear.
Run your platform's existing video moderation pipeline against a sample of synthetic media using Copyleaks' API to benchmark your current false-negative rate before regulators mandate it.
Go to copyleaks.com/ai-content-detector and sign up for a free API key
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